This policy explains what personal information we collect when you use this website, why we collect it, who we share it with and what rights you have over it. We are the data controller for the information described here.

01The information we collect

Information you give us

• Your name and email address when you request the free training or join our list.
• Your billing details and postal or billing address when you buy.
• Anything you send us by email, message or support request.
• Information you enter into forms, surveys or applications on our pages.

Information collected automatically

• IP address, approximate location derived from it, browser and device type.
• Pages viewed, time on page, links clicked, video watch progress and form interactions.
• Referring website and advertising click identifiers such as fbclid and utm tags.

Payment information

Card payments are processed by Stripe. We do not see, handle or store your full card number. Stripe provides us with the last four digits, the card type, the outcome of the transaction and the billing details you supply.

02How we use it, and our lawful basis

What we do	Lawful basis
Send you the free training you asked for	Consent
Deliver the programme you bought, give you access and provide support	Performance of a contract
Take payment and manage instalment plans, refunds and failed payments	Performance of a contract
Send marketing emails about our products	Consent, or legitimate interests where you are an existing customer
Measure how our pages and adverts perform	Consent for non-essential cookies, legitimate interests for basic analytics
Keep records for tax, accounting and legal claims	Legal obligation and legitimate interests
Protect our systems from fraud and abuse	Legitimate interests

03Advertising and tracking technologies

We advertise on Meta platforms and use the Meta pixel, together with website analytics, to understand which adverts and pages lead to sign-ups and purchases. These tools set cookies or similar identifiers and may share limited event data, such as the fact that a page was viewed or a form was submitted, with the platform.

Where required, these are only loaded after you consent through our cookie banner. You can withdraw consent at any time by changing your cookie settings or by using your browser and device controls.

04Cookies

• Strictly necessary. Needed for the site and checkout to function. These cannot be switched off.
• Analytics. Help us see which pages work and which do not.
• Advertising. Let us measure advert performance and show relevant adverts.
• Preference. Remember choices such as whether you have already seen a message.

Most browsers let you block or delete cookies. Blocking strictly necessary cookies may stop parts of the site from working.

05Who we share information with

We do not sell your personal information. We share it with the service providers who run parts of our business, and only so they can perform that service for us:

Provider	What they do
GoHighLevel	Website hosting, forms, CRM and email or SMS delivery
Stripe	Payment processing, instalment plans and refunds
Skool	Course and community platform where the programme is delivered
Zapier	Moves data between the systems above
Meta Platforms	Advertising and conversion measurement
Google	Website analytics
Our accountants and professional advisers	Bookkeeping, tax and legal compliance

We may also disclose information where the law requires it, or to establish, exercise or defend legal claims.

06International transfers

Several of the providers above are based in the United States. Where personal information is transferred outside the UK or the European Economic Area, we rely on the transfer mechanisms available to us, which include adequacy decisions where they exist and standard contractual clauses with the UK addendum where they do not.

07How long we keep it

• Enquiries and free training sign-ups: while you remain subscribed, and for up to 24 months after your last engagement with our emails.
• Customer records: for the duration of your access, and afterwards for as long as we are required to keep financial records, which is currently six years.
• Marketing consent records: for as long as we rely on the consent, plus a reasonable period afterwards as evidence.
• Analytics and advertising data: in line with the retention periods of the platforms concerned.

08Your rights

Under UK and EU data protection law you have the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct information that is wrong or incomplete.
• Ask us to delete information where there is no good reason for us to keep it.
• Ask us to restrict how we use it, or object to us using it.
• Ask us to transfer it to you or another provider in a portable format.
• Withdraw consent at any time, including consent to marketing.
• Complain to the Information Commissioner's Office at ico.org.uk.

To exercise any of these, email [email protected]. We will respond within one month. There is no charge unless a request is clearly unfounded or excessive.

09Marketing emails

Every marketing email we send has an unsubscribe link at the bottom, and it works immediately. You can also reply to any email and ask to be removed. If you have bought from us we will still send the emails needed to deliver what you paid for, because those are service messages rather than marketing.

10If you are in the United States

We do not sell or share personal information for cross-context behavioural advertising in the sense used by California law. Residents of California and other states with similar laws may request access to, correction of, or deletion of their personal information by emailing us, and we will not discriminate against you for exercising those rights.

11Security

We use reputable providers, access controls and encryption in transit. No system is completely secure, so we cannot guarantee absolute security, but we take reasonable steps to protect your information and will tell you and the regulator about a breach where the law requires it.

12Children

Our products are sold to adults. This website is not directed at children and we do not knowingly collect information from anyone under 18. If you believe a child has given us information, contact us and we will delete it.

13Changes to this policy

We may update this policy as our business or the law changes. The date at the top shows when it was last revised. Material changes will be notified by email where we hold your address.

14Contact

Questions about this policy, or any request about the information we hold on you, should go to [email protected]. We will respond within one month.